This article is part of the Recruitment Ki SHAKTI Series of articles. This is my tenth article on this subject. You will find all articles on agency recruitment in my blog https://www.helpindiainsure.iistpune.in/category/agency-recruitment/. In the blog you can read this article in most Indian languages. At the bottom of the screen in the blog on the right-hand side you will see drop down menu “Select language”. If you are reading from your mobile, you will have to first go to settings and choose “desktop mode” for the language option to be activated. Choose your language from the list given and your article will appear in the language of your choice.
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Many of the life insurance salespersons responsible for recruiting agents, take the task of agency recruitment very lightly. Agency recruitment is largely left to luck and chance. If by chance one comes across a candidate who is willing to become an agent, unit managers jump at the opportunity. This, however, does not result in quality recruitment. More often than not the unit manager is left with a non-performing agent. This in turn leads to negativity in the team and inactive agents and equally important, frustration for the unit manager.
So, how does one escape from all this negativity?
Team building is a personal activity. It cannot be sub-contracted or outsourced. You have in your mind a picture of who is likely to be a good agent with you. I will have a different picture. If you outsource the activity of recruiting agents to me, I may not fill your team with the right candidates. Team building should be taken up at a personal level.
Having said that, it is important to know the importance of recruitment. In other articles in this series, I have mentioned why it is important to recruit regularly. (Click on this link to know why recruitment activities must be conducted daily https://www.helpindiainsure.iistpune.in/2025/10/30/why-recruitment-activities-must-be-conducted-daily/ ). In this article I want to emphasize the importance of conducting recruitment activities as a compulsory daily task.
Importance of Daily Work on Recruitment Activities
Working on recruitment activities (Click on this link to know what are recruitment activities https://www.helpindiainsure.iistpune.in/2025/10/28/recruitment-ki-shakti-series-what-are-recruitment-activities/) on a daily basis is your only guarantee of getting the number of agents that you think you need and at the same time increase your chances of getting agents who work on a daily basis. Getting agents who can get business regularly is a function of
- Having sufficient number of agents in your team
- Constantly studying your recruitment strategy in the light of your experiences
- Preparing new strategies based on your learnings
- Testing the new strategies by recruiting agents
- Working closely with your team once they are recruited
If you do not work on recruitment activities daily most of the points mentioned above remain incomplete or not attended to. Recruitment Ki SHAKTI, a course conducted by IIST teaches you how to work systematically and daily.
Recruitment Ki SHAKTI
To have a defined process in place to recruit sufficient agents to make a successful sales team join the course Recruitment Ki SHAKTI (Click on this link to know more website https://www.iistpune.in/recruitment-ki-shakti/).
This is what you will learn when you join the unique, tried and tested method of IIST’s Recruitment Ki SHAKTI course. You will learn a defined, tried and tested process of recruitment. Visit our website https://www.iistpune.in/recruitment-ki-shakti/ to know how we can help.
More tips in my next article. Look out for regular articles on agency recruitment. In the meanwhile, you may also visit the website (https://www.iistpune.in/) of The Institute of Insurance Sales Training (IIST) to know more about the number of ways we can help you reach great heights in life insurance sales team building and selling.