Financial Education for Marketing

Bank Deposits Are Not for Long Term Planning

We have pointing out in this Blog that life insurance endowment is the best long term savings option for long term financial needs. One of the principal reasons for this is that it is low risk (not necessarily low returns). The question that arises next is that bank fixed deposits are also low risk, then… Continue reading Bank Deposits Are Not for Long Term Planning

Financial Education for Marketing

Budget 2020: Tax Exemptions – To Take or Not To Take

In the Budget for 2020, the Finance Minister has provided 2 options for tax payers. The Minister has provided the option of continuing with the regime of tax exemptions that tax payers were used to all these years, and pay a higher rate of income tax. If a tax payer opts out of the option… Continue reading Budget 2020: Tax Exemptions – To Take or Not To Take

Financial Education for Marketing

How Financial Advisors Fool You

Recently I received a mail from a financial advisor that I should invest in corporate bonds for high returns and the advisor gave a few options for investment. One of the options I am reproducing below. Subsequently in this article I shall show you how the information is mis-leading. The promotional Email informationEarn 11.50% Fixed… Continue reading How Financial Advisors Fool You

Finance for Life Insurance · Financial Education for Marketing

5-Year return on Mutual Funds

The e-paper Live Mint reported on 4 Sept 2019, that the average interest on Public Provident Fund (PPF) for the period Financial Year 2014 to 2019 was 8.21 %. In the same period Live Mint reported that Large Cap mutual funds earned 7.79 % Multi Cap mutual funds earned 8.57 % ELSS schemes earned 8.53… Continue reading 5-Year return on Mutual Funds

Finance for Life Insurance · Financial Education for Marketing

Investment Risk Has Many Colours

If you thought that investing in mutual funds is risky only because they invest your money in risky investments, think again. There are risks involved with the manner in which the NAV is calculated and in the way in which the mutual fund organises its work. The risk that arises because of the way in… Continue reading Investment Risk Has Many Colours

Financial Education for Marketing

Explained: The Market for Traditional Endowment and ULIPs

When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs

Financial Education for Marketing

Explained: The Concept of Risk Aversion

A very important aspect of the investor’s psychology is the concept of risk aversion. That is the desire to avoid or minimize risk in investments. Not all individuals will be prepared to take the same degree of overall risk of all their investments put together. All investors do not carry the same degree of risk… Continue reading Explained: The Concept of Risk Aversion