Financial Education for Marketing

ULIPs vs. Traditional: Whats the difference?

With LIC launching two ULIP schemes in recent times, the flavor of the season seems to be ULIP. Agents are by and large not too keen to sell ULIPs. Having burnt their fingers earlier, this is understandable. However there is no need to put a blanket ban on selling ULIPs. ULIPs are complicated products. Selling… Continue reading ULIPs vs. Traditional: Whats the difference?

Financial Education for Marketing

Bank Deposits Are Not for Long Term Planning

We have pointing out in this Blog that life insurance endowment is the best long term savings option for long term financial needs. One of the principal reasons for this is that it is low risk (not necessarily low returns). The question that arises next is that bank fixed deposits are also low risk, then… Continue reading Bank Deposits Are Not for Long Term Planning

Financial Education for Marketing

Budget 2020: Tax Exemptions – To Take or Not To Take

In the Budget for 2020, the Finance Minister has provided 2 options for tax payers. The Minister has provided the option of continuing with the regime of tax exemptions that tax payers were used to all these years, and pay a higher rate of income tax. If a tax payer opts out of the option… Continue reading Budget 2020: Tax Exemptions – To Take or Not To Take

Sales Process

Who is a good financial adviser?

We usually read articles in the newspapers that indicate how an investor should select his or her financial adviser. The usual tips given are the adviser should be qualified, should be from a trustworthy reference, should sell solutions and not products, should diversify their investments, etc. These are without doubt essential qualities of an adviser… Continue reading Who is a good financial adviser?

Financial Education for Marketing

Explained: The Market for Traditional Endowment and ULIPs

When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs