Finance for Life Insurance · Financial Education for Marketing

Investment Risk Has Many Colours

If you thought that investing in mutual funds is risky only because they invest your money in risky investments, think again. There are risks involved with the manner in which the NAV is calculated and in the way in which the mutual fund organises its work. The risk that arises because of the way in… Continue reading Investment Risk Has Many Colours

Sales Process

Who is a good financial adviser?

We usually read articles in the newspapers that indicate how an investor should select his or her financial adviser. The usual tips given are the adviser should be qualified, should be from a trustworthy reference, should sell solutions and not products, should diversify their investments, etc. These are without doubt essential qualities of an adviser… Continue reading Who is a good financial adviser?

Financial Education for Marketing

Explained: The Market for Traditional Endowment and ULIPs

When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs

Financial Education for Marketing

Explained: The Concept of Risk Aversion

A very important aspect of the investor’s psychology is the concept of risk aversion. That is the desire to avoid or minimize risk in investments. Not all individuals will be prepared to take the same degree of overall risk of all their investments put together. All investors do not carry the same degree of risk… Continue reading Explained: The Concept of Risk Aversion