Finance for Life Insurance · Objection Handling · Sales Process

Human Life Value Part II: Selling to HNIs

Have you been trying to sell life insurance to a HNI? Don’t. Death Benefit is not what HNIs want to buy HNIs are not inclined to buy life insurance. A successful person does not want to hear of death. He or she wants to hear something more positive. A person who is not a HNI… Continue reading Human Life Value Part II: Selling to HNIs

Finance for Life Insurance · Financial Education for Marketing

5-Year return on Mutual Funds

The e-paper Live Mint reported on 4 Sept 2019, that the average interest on Public Provident Fund (PPF) for the period Financial Year 2014 to 2019 was 8.21 %. In the same period Live Mint reported that Large Cap mutual funds earned 7.79 % Multi Cap mutual funds earned 8.57 % ELSS schemes earned 8.53… Continue reading 5-Year return on Mutual Funds

Financial Education for Marketing

Explained: The Market for Traditional Endowment and ULIPs

When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs

Financial Education for Marketing

Explained: Side Pocketing – An Example of How Investment Risk Actually Works in Practice

This article is a case study of how the degree of risk in an investment can suddenly change. An investment that is considered safe can almost overnight become a dead investment and investors lose in the resulting volatility of price fluctuations. The financial sector knows how to hide truth Whatever else one may say of… Continue reading Explained: Side Pocketing – An Example of How Investment Risk Actually Works in Practice