Financial Education for Marketing

Explained: The Market for Traditional Endowment and ULIPs

When one does a course in Marketing Management at a management institute, one of the things students are thought is product positioning. Product positioning is knowing where your category of product stands amongst all other competing products. It also gives an idea of the market segment where one should market one’s products and the strengths… Continue reading Explained: The Market for Traditional Endowment and ULIPs

Objection Handling

Basics of Objection Handling – 5

In a sales interview, the interview goes through a process and in life insurance selling, the process is usually stretched over to more than one meeting. The stages in an interview can be classified as Stages in a Sales Interview The hand-shake Building professional trust Building emotional trust Conduct of a needs analysis Financial Planning… Continue reading Basics of Objection Handling – 5

Objection Handling · Sales Process

Basics of Objection Handling – 3

We have so far read 2 articles on the Basics of Objection Handling – Basics of Objection Handling – 1 and Basics of Objection Handling – 2. We are approaching the subject of Objection Handling by first constructing the conceptual framework. The conceptual framework will give us the answers to all the objections we face.… Continue reading Basics of Objection Handling – 3

Objection Handling

Basics of Objection Handling – 2

In my previous article I had mentioned the basic reasons why customers raise objections (https://www.helpindiainsure.iistpune.in/2019/04/24/basics-of-objection-handling-1/ ). In this article we will study some more basics. The reason we are going through the basics is that it gives a framework in which we approach the subject of objection handling. It is like first trying to learn… Continue reading Basics of Objection Handling – 2

Finance for Life Insurance

The Proof is Here on Debt Funds

Earlier I had written that debt funds are not as safe as they are made to seem by those selling mutual funds. Read the article https://www.helpindiainsure.iistpune.in/2017/09/28/look-where-debt-fund-money-is-invested-by-mutual-funds-and-they-say-debt-funds-are-not-risky/. Many of my mutual fund friends got in touch with me to tell me I am wrong. They insisted that debt funds are safe. Why then are debt funds showing… Continue reading The Proof is Here on Debt Funds